From idea to implementation – that’s inventor Uli Schwartau
“I believe that innovation can improve the world. But it has to be in harmony with nature, because we are nature.”
Uli Schwartau has a long track record in boatbuilding and plastics technology. He has lived in Mallorca for 20 years. The idea for the greenyGARDEN MASTER came to him in 2020 during the lockdown, he says. Especially in times of Corona, everyone would like to be self-sufficient, but not everyone has a garden, nor the time or knowledge to tend it. And even if they do, the harvest is limited to only a few months of the year.
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“You can put the greenyGARDEN MASTER on your balcony or in your apartment and use it to take care of yourself all year round. It replaces up to 60 square meters of arable land and requires up to 95% less water than other, conventional farming methods. That’s a forward-thinking way to be truly sustainable.
At first, I just wanted to develop the best aeroponics tower in the world so that people could provide themselves with high-quality vegetables, fruits and herbs from home. But the result is a greeny+ overall concept with many innovative and meaningful products that help people to shape their own lives sustainably and healthily.”
Our material therefore had to be completely biodegradable. For over a year, we conducted extensive tests to produce, for example, the greenyGARDEN MASTER in the most environmentally friendly and climate-neutral way possible. The top priority was to ensure that no substances hazardous to health could get into the water of the greeny+ products and thus into the plants that grow on them. For the production of all greeny+ products, we use a sustainable, biological material that has been specially developed for us and is completely degradable. It does not contain plasticizers or other substances hazardous to health, making it particularly suitable for food storage.
We develop and produce in Europe under the highest standards and thus meet a new economic sustainability.
The impressive journey through his inventions and developments proves that Uli Schwartau is one of the visionaries of our time. As an independent contractor, he has more than 47 years of professional experience. In the process, he founded more than 30 companies worldwide, some of which he still operates successfully today. Innovations in harmony with nature that move humanity forward in harmony with our planet have always been at the forefront. So not only has he built composite cars, such as the Daytona Spider, a replica that was also driven by Don Johnson on the TV show Miami Vice, but he has also built tens of thousands of composite homes using his patented technology in Africa and in many other countries around the world. There, his focus was to give everyone an affordable home and livable existence.
That’s a forward-thinking way to be truly sustainable. At first, I just wanted to develop the best aeroponics tower in the world so that people could provide themselves with high-quality vegetables, fruits and herbs from home. But the result is a greeny+ overall concept with many innovative and meaningful products that help people to shape their own lives sustainably and healthily.”
Early in his professional career, he also made other groundbreaking inventions, such as the first tangentially controlled SIGNUS digital signage system, which revolutionized the outdoor advertising industry. A technology without which today’s car lettering and advertising signs would probably look different. Almost every person who owns a computer or laptop uses an innovation every day that Uli was instrumental in implementing: digital fonts. While still a student, he and his team arranged for thousands of lead type fonts to be converted (digitized) into digital fonts for use in computers.
Something we hardly think about today, how the many different fonts got into our computers and, at the touch of a button, always produce a harmonious, legible typeface that doesn’t tire our eyes.
Various publications, science programs (e.g. Galileo) and awards such as the “German Innovation Award” are evidence of the appreciation of his work as an entrepreneur and inventor.
As a “Hamburg boy”, he has also always been connected with the water throughout his life. He lived for years on a houseboat in Hamburg harbor and from there ran his very successful advertising agency “ohlala Design”. He is also credited with the first floating sustainable hotel, which anchored in a different bay in the Bahamas each evening. He has designed and built over 130 houseboats in his company.
The latest model “OCEAN BEAST 65” is currently sailing very successfully through the Mediterranean. Further catamarans of this type are already under construction. He has developed and realized more than 100 restaurant concepts. The latest creation is SUPERFOOD GARDEN, a restaurant for delicious, healthy dishes whose ingredients are harvested and processed fresh in the restaurant in front of the guests.
He has also dared to take on technologically very complex challenges and implemented them until they were ready for series production, such as the BOND (Breathing Observation Nautical Device). Still curious and full of drive at the age of 60, he has developed and implemented the groundbreaking ideas around greeny+ Technology in less than two years. Actually, it would probably take several lifetimes to successfully realize all these visions.
A force that can move mountains. Our philosophy is to live this strong feeling in our products, our community of values, indeed our whole greeny+ family. Just like love of nature, mindfulness of other people and ultimately love of ourselves as the most important prerequisite for a happy, successful life.
We are not concerned with growth in the earlier, economic sense, where “bigger” was the goal at any price. We are concerned with the healthy growth of humanity, the empowerment of families and people who can achieve a new power with our products. Like a plant that gently puts down its roots and acquires a powerful force. A force of health and soul. Financial Empowerment. Both lead to independence and thus to the freedom of ourselves.
The greeny+ philosophy involves working towards true sustainability and as a healthy, living organism to help create a future where we can live in harmony with nature and the earth. In a harmonious being, where resources are used with care, possessions are distributed fairly and in general the basis is laid for a positive, happy future for you and all future generations.